Nayna is a privately owned company that designs, manufactures, and markets traditional Eastern fashion for the contemporary woman. Nayna’s Collection, showcasing Bridal Wear, Formal Wear, Shoes and other Accessories, has tapped into the wealth of rich Pakistani fabrics, and employed the skill of experienced Lahori craftsmen for the production of its hand embroidered and intricately detailed products. The product line, based on the creative expression and aesthetic ability of designer Saman Arif, reflects the interrelation between superior quality and distinct designs. By combining the elements of contemporary fashion with the requirements of today’s customer, Nayna continues to provide outstanding services to an ever growing market. During the last decade, the Pakistani fashion industry has witnessed an exponential growth not only in the number of new designers penetrating the market, but also in the international media coverage, that has expanded its umbrella to provide unprecedented exposure to these new entrants. It is our incomparable fusion of professional management with designing that has made Nayna an internationally recognized brand. Nayna’s two partners, Arif and Saman meet this fusion. Arif is a graduate from LUMS (, Pakistan’s top and Asia’s highly ranked business school.  Saman is a graduate from PSFD,( Pakistan’s only recognized and French affiliated school in the field of fashion. The result is an extremely professional corporation committed to providing top quality products and unmatched designs, catering to the needs of not only the Pakistani market but also the international clientele.


 A Half Decade of Profiled Fashion Shows and a Commitment to Excellence:

1. 2011: Representing  Pakistan at Mauritius Fashion Week as per invitation from the Government of Mauritius.

2. 2010: Exclusive Pakistani participation at Washington DC Fashion Week.


3. 2010-11: Participation at Pakistan Fashion Weeks in both Lahore and Karachi


4. 2010: Exclusive Nayna store opened in Mauritius


5. 2009: Roll out of exclusive customer service desk with state of the art online support and management


6. 2009: Initiation of franchises in Dubai, US, UK & Mauritius


7. 2008: Global expansion with a franchise network spanning through the United Kingdom, United States, Mauritius and Dubai. 

8. 2007: Shortlisted for the Young British Fashion Entrepreneur of the Year Award.

9. 2007: Joined the ranks of the top designers of Pakistan by launching its exclusive ready to wear store in the posh locality of DHA, Lahore.


10. 2006: Nominated by Indus Network at the Indus Style Awards, as among the top four young upcoming designer labels.


11. 2006: Exclusive show with UNWFP, Christian Dior and Fendi Watches, Paula Lishman International, and Levi jeans.


12. 2005: Partnership with the United Nations World Food Program (UNWFP). This partnership formed the key ingredient for Nayna’s 2006 - 2008 Corporate Social Responsibility (CSR) policy.


13. 2005: Exclusive show & launch in collaboration with Christian DiorTag Heuer and Fendi Watches. This was the first local partnership in Pakistan that super brands Dior, Fendi, and Tag Heuer watches had formed.


14. 2003: Exclusive Designer for launch of Tag Heuer and Christian Dior in Pakistan.    



Nayna’s Corporate Code of Conduct is based on and developed from the Global Business Standards (GBS) Codex.           

Arif Jalil Piracha (CDO & Co-Founder)  


Arif completed both his masters in Business Administration (Marketing) and a Bachelors degree (Economics) from LUMS. Following graduation, he worked for 2 years as a brand manager at Highnoon Laboratories Ltd., oneof the largest pharmaceutical concerns in Pakistan. Formerly he worked for Ayesha Group of Industries as a Consultant for the implementation of ISO 9002 and Total Quality Management Systems. Arif also worked part time for the Lahore University of Management Sciences ( as a research associate for the Pro Vice Chancellor, and is also a partner at  Evenement  (, a leading corporate event management company. He is also CEO & Co-Founder of Smartprep (, Lahore's leading test prep organization. Arif's dedication and undieing energy brings the Nayna team together and keeps them motivated and energised!


Saman Arif (Fashion Designer & Co-Founder)


Saman is our primary fashion consultant and is involved with the designing prosess from start to finish. She completed her degree in Fashion Design in 2000 from the Pakistan School of Fashion Design (PSFD) , and since graduation has worked with some of the leading designers in the country such as Nilofer Shahid and Nicki Nina. In addition to this, Saman teaches at PSFD and also is the Creative Designer for Evenement ( in which she has had the honour of managing Presidential set ups, as well as the decor setup for the recent visit of the Turkish President, H.E. Abdullah Gul, in Lahore.